Handmade Business Blog Starter Pack: 50 Article Plans
Keywords, hooks and outlines for a blog about running a small handmade or craft shop

A ready plan for 50 blog posts about running a small handmade or craft shop, whether you sell on online marketplaces such as Etsy, at craft fairs or on your own website. Each plan gives you a target keyword, the search intent, a competition rating, an opening hook and a heading-by-heading outline, so you can sit down and start writing instead of staring at a blank page.
By the end you will have
- 50 article plans in 11 clusters: getting started, product ideas and research, pricing and costs, product photography, listings and marketplace search, branding and packaging, social media and email, craft fairs and markets, customer service and reviews, money, taxes and records, and growing and staying sane
- For every plan: a target keyword, search intent, a competition rating (judgment), a hook line and an outline of 6 to 10 headings
- A short guide on how to turn an outline into a finished post
- A publishing plan: a suggested order for your first 12 posts and internal links between clusters
- PDF for printing and EPUB for phones and e-readers
Who it is for
- Makers who want to start a blog about their craft business
- Bloggers writing for handmade and craft sellers
- Shop owners who want a blog on their own website to bring in readers
- Anyone who finds planning posts harder than writing them
What it is not
- Not keyword-tool data: competition ratings are judgment from the topic, so check volumes in a keyword tool before you write
- Not finished articles: these are plans and outlines for you to write in your own words
- Not tax, legal, insurance or financial advice
- Not a promise of traffic, sales or any particular result
- Not a done-for-you service
Questions
- What format is it?
- A PDF and an EPUB. Both have the same content.
- Can I read it on my phone?
- Yes. The EPUB works well on phones and e-readers, and the PDF is laid out on a small page that reads well on a phone too.
- Can I use these plans with an AI writing tool?
- Yes. You can paste an outline into any general AI chat assistant as a starting point. Check and rewrite everything in your own voice before you publish.
- Are the keywords checked in a keyword tool?
- No. The competition ratings are judgment from the topic. Check volumes in a keyword tool of your choice before you write.
- Can I publish posts based on these plans?
- Yes. For your own use. You may use the content in your own business, channel or blog; you may not resell or share the files themselves.
Refunds: see the refund policy.